Change, after all, is a beautiful thing. Think about the evolution of computers: When the first computer was introduced in the 1930s, it took up an entire room. Today, they fit inside our pockets. The transformation of automobiles also demonstrates the power of technological evolution. The invention of the car, in and of itself, introduced a new sense of freedom that people had never experienced before. Fast forward to today, and you’ll find that self-driving, autonomous vehicles are attempting to introduce an entirely new type of freedom on the road. If you’re looking for more positive impacts of change, there’s a whole list of things that didn’t exist a decade ago—pretty mindblowing when you consider how engrained these technologies are in our everyday lives.
All that to say, change is vital to the growth of our tech ecosystem and what we believe as a facilitator of both connection and innovation.
In other words, it was time for us to change, too.
Why Now?
This year marks our 15th year of connecting companies to capital, and we wanted to celebrate in a big way. We've stepped things up with an incredible new venue: The Woodruff Arts Center and Atlanta Symphony Hall. This breathtaking space will elevate the experience for the 1,200+ attendees and 200+ investor funds we expect to attend. We’re also revamping the Seed Stage Showcase, introducing new and improved programming, and featuring art and entertainment for the first time ever.
Considering these efforts to raise the bar in every way, it felt like the right time to level up our website, too. Pitch companies, investors, sponsors, and attendees that come to Venture Atlanta from throughout the Southeast and across the nation already know and love our annual event—and our website experience should make them feel the same.
See What’s New
So, what’s new on the Venture Atlanta website? We’re so glad you asked. For the past five years, our marketing team has been developing our brand and growing our digital presence, and during that time, we’ve learned a lot about our audience, how they view us, and how they interact with us online. We tapped into these insights in order to create an experience that is designed with our users in mind and a visually stunning brand that reflects Venture Atlanta’s evolution.
Visually, that meant utilizing bright, modern colors that feel fresh and reflective of today’s tech industry. We also designated specific colors to each of our audiences: teal for attendees, blue for pitch companies, and purple for sponsors. Functionally, that meant making the user experience exceptional—it’s now easier than ever to find exactly what you’re looking for.
Another big goal of our website redesign was to establish Venture Atlanta as more than just a two-day annual conference. Over the last 15 years, we’ve built an incredible network and community in support of tech companies throughout the Southeast, and our involvement in that community is year-round. We wanted our website to better showcase that. Here’s how we did it:
Go Beyond the Conference
Our conference is still a huge part of who we are, so don’t worry—our event overview page still contains all of the conference info that you’re looking for.
But to establish Venture Atlanta as a true community and connector, we dedicated our homepage content to showcasing not just the conference, but the benefits of Venture Atlanta at large.
In doing so, we’ve dedicated the rest of the website to highlighting everything that makes our community special. We’ve achieved this by prominently featuring our story and alumni companies, showcasing our thought leadership, and facilitating connections—find more on those below.
Discover Our Notable Alumni
With $6.5 billion in capital raised and $17 billion and exits, you might say we’ve had some incredible success stories come out of Venture Atlanta. Therefore, we wanted a place to showcase and celebrate our 700 past participants and their noteworthy accomplishments. Discover them all on our alumni page.
Access Incredible Resources
Thanks to our network, experience, and expertise, we’re well-equipped to provide the best resources and information for tech entrepreneurs. We’re introducing a redesigned resource hub with comprehensive articles, case studies, videos, and more to help guide, inform, and entertain. Check out our resources here.
Explore the Job Board
Speaking of our network… what better way to leverage the connections made at the Venture Atlanta Conference than with a job board? Members of our network can get their tech job listings in front of the right candidates, in the right industry. Want to list your job with Venture Atlanta? Contact us to get started.
Join the Website Scavenger Hunt and Get 50% Off Admission
To celebrate our brand new look, we’re hosting a website scavenger hunt! The first three people who find the “15 Year Triangle” will receive 50% off the Venture Atlanta ticket price. Here’s the image that you’re searching for:
Here’s how to play:
- Step 1: Look for the “15 Year Triangle” hidden somewhere within the Venture Atlanta website.
- Step 2: Once you discover the “15 Year Triangle,” fill out the contact form and let us know what page you found it on.
- Step 3: The first three people who submit the contact form with the correct website page will receive 50% off the purchase of one Venture Atlanta ticket. That means, as an entrepreneur, your ticket would only cost $150. For an investor or service provider, the ticket price would go down to $425.
There’s Still Time to Register for Venture Atlanta 2022
Our new site is just a preview of the elevated look and experience that you can expect at VA 2022. If you think this is an exciting upgrade, just imagine what we have in store for the conference!
In addition to ambiance, our breathtaking new venue offers tons of networking space, including a beautiful courtyard where you can hold networking meetings or eat lunch while enjoying the crisp fall weather. There are also many other things happening during Atlanta Innovation Week in addition to the conference. Thanks in part to the 90+ sponsors we have this year, visitors can look forward to the following events starting on October 17:
- TechStars Demo Day
- Venture Crawl
- Alumni Dinner
- Happy Hours and Dinners From Partnership Organizations
- Investor Dinner
- Cocktail Party
- After Party
Whether you’ve attended in the past and are excited about all the new changes this year or it’s your first time and you want to see what it’s all about, Venture Atlanta is full of opportunities for founders and funders to connect, learn, and be inspired by one another. It is THE must-attend venture capital event of the year.
Tickets are selling fast for the two-day event held on Wednesday, October 19, and Thursday, October 20—get them now!
